By Amelia O'Callaghan
Friday 19 April 2013
Thursday 18 April 2013
Evaluation Question Four (Summary)
How did you use new media technologies in the in the construction, research, planning and evaluation stages?
Over the past decade technology both in itself and within the internet
had progressed dramatically. Now artists can freely upload their music onto
YouTube, connect with their audience through UStream and even crowd source
for funding products. When it came to creating a Portfolio for my A2 Media
Studies coursework I chose to present it on an online Blogger. By using the
internet I have had many more opportunities for presenting my
research, planning, construction and evaluation stages. I have been able to
create PowerPoint’s and embed them online using SlideShare. This has enabled
me to efficiently reveal information to my audience as well as have it
clearly laid out in a post on my blog.
Years ago to research a band would have been much more difficult. However
when it came to finding out what the Pop genre consisted of it was very easy
for me to simply look on the internet using sites such as Google. Advertising
our group in order to attract fans was also very easy thanks to the increase
and development of technology. By using social network sites such as Facebook
we were able to quickly get the name of our band out into the public eye for
free. This would have been near on impossible years ago as publishers would
have to have printed posters ect to advertise a band.
Cameras and the equipment included have also dramatically increased. We
were able to use a small camera which had a high quality of pixels and the
filming we got looked very professional. This equipment is what allows small
artists to produce music videos without having to spent lots of money on
expensive items.
Overall I think that our A2 Media Task would have been extremely difficult
if the internet and the technology we used had not been available. I believe I
tried to use a variety of technology within my music video, ancillary tasks
and blogger in order to make them appear more advanced, professional, and a
good quality.
By Amelia O’Callaghan
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Evaluation Question Four (Evaluations)
In this blog post you will be able to see how I answered the question 'How did you use new media technologies in the construction, research, planning and evaluation stages?' In this particular answer I have veered towards my technologies used when answering my Evaluation questions.
By Amelia O'Callaghan
Evaluation Question Four (Music Video)
In this blog post you will be able to see how I answered the question 'How did you use new media technologies in the construction, research, planning and evaluation stages?' In this particular answer I have veered towards my music video.
By Amelia O'Callaghan
Evaluation Question Four (Ancillary Tasks)
In this blog post you will be able to see how I answered the question 'How did you use new media technologies in the construction, research, planning and evaluation stages?' In this particular answer I have veered towards my ancillary tasks.
By Amelia O'Callaghan
Evaluation Question Three (Music Video Feedback)
In this blog post I created a video recording feedback I received from my target audience. I have included my plans for what to do with the feedback in order to improve our music video as a whole and in my own section.
By Amelia O'Callaghan
Evaluation Question Three (Ancillary Questionnaire Results)
Here are the results to the questionnaire I created based upon the evaluation task 'What did you learn from your audience feedback?' Below in the PowerPoint you will be able to see how I used each point in order to advance the progress of the poster and my sections of the Digipak.
By Amelia O'Callaghan
Evaluation Question Three (Ancillary Questionnaire)
'What have you learnt from your audience feedback?
In order to get feedback for my Digipak section and our Poster I decided to create a questionnaire for others to fill out and for me to then use to edit our ancillary tasks. Below is the questionnaire we used and on the next blog post you can see the results and how I used the comments in order to get our ancillary to appeal to our target audience.
By Amelia O'Callaghan
Evaluation Question Three (Facebook Feedback)
In this blog post I have answered evaluation question 'What have you learnt from you audience feedback?'. I have created varies blog posts for this question but this particular one is about the feedback we received from fans on our Facebook page and how we then improved our music video from them.
By Amelia O'Callaghan
Evaluation Question Three (Class and Teacher Feedback)
In this blog post I have answered evaluation question 'What have you learnt from you audience feedback?'. I have created varies blog posts for this question but this particular one is about the feedback we received from both our teacher and students in class and how we then improved our music video from them.
By Amelia O'Callaghan
Evaluation Question Two
In this post I have answered the question 'How effective is the combination of your main product and ancillary tasks?' I feel that I have managed to successfully answer this question, by analysing my three products and explaining in detail how the combination of them all is effective.
By Amelia O'Callaghan
Evaluation Question One
In this post I have answered the question 'In what ways does your media product use, develop or challenge forms and conventions of real media products?'. I have carefully thought about what the question is asking and from this analysed all my media products in relation to the question.
By Amelia O'Callaghan
Our Final Music Video
Here is our final music video that we have now uploaded to Facebook.
By Amelia O'Callaghan
Wednesday 17 April 2013
Our Final Poster
Here is our final poster which was created by myself (Amelia O'Callaghan) and Siobhan Fox:
By Amelia O'Callaghan
Our Final Digipak
Here is the image of our final Digipak. I have put them altogether facing one way so you can see what each picture looks like. In reality however, if we were to print the digipak off, we would have to turn the top row upside down in order for the digipak to be effective.
By Amelia O'Callaghan
Tuesday 16 April 2013
Friday 12 April 2013
Friday 15 March 2013
Updating Our Facebook Page
We regularly update our Facebook Fan Page as it is important to receive feedback and have our target audience interested in what we are doing. Here are some examples of us connecting to our audience.
By Amelia O'Callaghan
Wednesday 13 March 2013
Monday 11 March 2013
Splitting up the Editing
We have decided that due to the length of the song we should break up the editing into equal amounts, in order for us to all get a fair grade. Here are the timings:
0 - 1:00 minute = All three of us contributed to editing this section
1:00 - 1:50 minutes = Siobhan's Section
1:50 - 2:20 minutes = Amelia's Section
2:20- 2:30 minutes = ("Hey Hey Hey" section) All three of us contributed to editing this section
2:30 - 2:50 minutes = Amelia's Section
2:50 - 3:40 minutes = Bonnie's Section
When editing I also added the 'Ready, Steady, Go' sequence.
0 - 1:00 minute = All three of us contributed to editing this section
1:00 - 1:50 minutes = Siobhan's Section
1:50 - 2:20 minutes = Amelia's Section
2:20- 2:30 minutes = ("Hey Hey Hey" section) All three of us contributed to editing this section
2:30 - 2:50 minutes = Amelia's Section
2:50 - 3:40 minutes = Bonnie's Section
When editing I also added the 'Ready, Steady, Go' sequence.
By Amelia O'Callaghan
Wednesday 6 March 2013
Self Assessment
12/40 for Music Video - I feel happy with the editing we have completed however there is still lots to complete and to correct.
0/10 for Digipak - So far we have only draw out sketches of what the Digipak could look like. We have yet to collaborate our ideas into a final Digipak.
0/10 for Poster Advert - So far we have only draw out sketches of what our poster advert. We have yet to collaborate our ideas into a final design.
Need to do:
Music Video:
- Sort out middle bit
- Correct Arms
- Sort out lighting
- Divide up between all three of us
Digipak:
- Scan in Digipak
- Collaborate all our ideas
- Make final Digipak
Poster:
- Design ideas for poster
- Add all ideas
- Finalise Poster design
- Create Poster
By Amelia O'Callaghan
Monday 4 March 2013
Friday 1 March 2013
Initial Poster Design
Here is my original poster design. I hope to improve it before the final product, but I feel that this is a good starting point:
By Amelia O'Callaghan
Wednesday 20 February 2013
Initial Digipak Design
Here is my original digipak design. I hope to improve it before the final product, but I feel that this is a good starting point:
By Amelia O'Callaghan
By Amelia O'Callaghan
Wednesday 23 January 2013
Monday 21 January 2013
Possible Merchandise
I feel that if our group O.M.G was to become very popular we could bring out products with our faces on it, such as a puzzle that fans could complete. Have a go yourself with this one!
By Amelia O'Callaghan
Wednesday 16 January 2013
Thursday 3 January 2013
Uploading Video to Facebook Page
After uploading our video to our blogs we decided to upload the video to our Facebook page. By doing this we can get feedback from the public which will help us with our final music video.
By Amelia O'Callaghan
Wednesday 19 December 2012
Monday 17 December 2012
Communication skills and promoting O.M.G.
In today's lesson we sat down as a group and made a Facebook FanPage together. We decided this would be a good device to use when we wanted to communicate with each other and to get feedback from others when we upload clips of our video, costume ideas ect. Here is a print screen of our home page. We've added pictures of when we have filed so others can see what the group looks like.
Here is the link to the site: http://www.facebook.com/pages/OMG/125105730983441
Here is the link to the site: http://www.facebook.com/pages/OMG/125105730983441
Monday 10 December 2012
Risk Assessment Form - Filming
I felt that it was important to complete a Risk Assessment Form as when filming for a music video it is important to be Health and Safety conscience. Here is my risk assessment form assessing the dangers or filming and how they can be prevented.
By Amelia O'Callaghan
By Amelia O'Callaghan
Monday 3 December 2012
Wednesday 28 November 2012
Monday 26 November 2012
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Wednesday 21 November 2012
Monday 19 November 2012
Wednesday 14 November 2012
Monday 12 November 2012
Shot List
Here are some shots and ideas we could include when filming our music video. We all worked together however drew and wrote down our ideas.
By Amelia O'Callaghan
Monday 5 November 2012
THEORIST: Stuart Hall
Today we learnt about Stuart Hall - a Media Studies Theorist. Stuart Hall came up with the idea of the Encoding and Decoding theory which consisted of three main concepts each looking at what the director wants and whether that is pushed upon the audience and whether it actually effects their feelings..
The Dominant Reading -
This concept is based on the idea that what the director wants the audience to feel is felt. An example of this would be in the James Bond Films - the director always portrays the antagonist to be evil and usually gives them a feature that is not appealing - therefore the audience feel negative towards the antagonist - a good result for a director aiming for a certain reaction.
The Negotiated Reading -
Within this section the audience usually understand where the director is going when portraying a character however may develop their own feelings and thought of the character that the director did not intend. For example in James Bond Skyfall the antagonist was badly treated and was left with a disfigerment - therefore although the audience are still repulsed by him and know he is evil - they may still feel slightly sorry for him.
The Oppositional Reading -
Oppositional Reading means that the director has intended the audience to feel one way about a character or situation however they feel completely different. For example if the director is trying to make a character seem sad and the audience to pity him whereas the audience find the scene funny and laugh - that would be oppositional reading as the audience have rejected the directors idea.
By Amelia O'Callaghan
The Dominant Reading -
This concept is based on the idea that what the director wants the audience to feel is felt. An example of this would be in the James Bond Films - the director always portrays the antagonist to be evil and usually gives them a feature that is not appealing - therefore the audience feel negative towards the antagonist - a good result for a director aiming for a certain reaction.
The Negotiated Reading -
Within this section the audience usually understand where the director is going when portraying a character however may develop their own feelings and thought of the character that the director did not intend. For example in James Bond Skyfall the antagonist was badly treated and was left with a disfigerment - therefore although the audience are still repulsed by him and know he is evil - they may still feel slightly sorry for him.
The Oppositional Reading -
Oppositional Reading means that the director has intended the audience to feel one way about a character or situation however they feel completely different. For example if the director is trying to make a character seem sad and the audience to pity him whereas the audience find the scene funny and laugh - that would be oppositional reading as the audience have rejected the directors idea.
By Amelia O'Callaghan
Wednesday 17 October 2012
Location Ideas
Narrative Shots:
Classroom
Playground
Corridor
Performance Shots:
Plain Backdrop
Brick Wall
The majority of performance shots within the pop genre do end to be inside or against plain backdrops, due to the group trying to stay with in the conventions of a pop genre we will try and only do performence scenes behind a backdrop or a plain wall.
By Amelia O'Callaghan
Classroom
Playground
Corridor
Performance Shots:
Plain Backdrop
Brick Wall
The majority of performance shots within the pop genre do end to be inside or against plain backdrops, due to the group trying to stay with in the conventions of a pop genre we will try and only do performence scenes behind a backdrop or a plain wall.
By Amelia O'Callaghan
Character Profile: Megan
As a group we decided that we should base our own characters on a singer within Little Mix itself. We belive that by doing this it will help to get inspiration when picking things such as outfits and hairstyles. I chose Little Mix's 'Perrie' to base my singer 'Megan' on, this is due to us being fairly similar already with our stlyes.. Here I have created a Character Profile in great detail in order to be able to get into charcter when on screen, this could also be put onmto an official group website for fans to look at. I have also colated some outfits together that I could wear within the music video - these I have based upon Perrie once again.
Name: Megan
Age: 19
Born in: Bristol, England
Favourite Colour: Blue
Favourite Animal: Dog
Nicknames: Meg, Meggie
Style Inspirations: Boho, Flowery, Hippy, Summer!
Biggest Fears: Snakes and Injections
Favourite Artist/Band: The Script
By Amelia O'Callaghan
Tuesday 16 October 2012
Group Name Ideas
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| Results from my Blog |
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| Results from Bonnie's Blog |
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| Results from Siobhan's Blog |
Monday 15 October 2012
Lyrics To 'Wings' and Narrative Ideas
We have chosen 'Wings' by Little Mix as our final song and therefore decided to start thinking of some narrative ideas. From analyzing the lyrics we came up with three main story lines:
Main Character being bullied
"And we don't let nobody bring us down
No matter what you say it won't hurt me"
Mum of main character telling them not to waste their lives.
"Mamma told me not to waste my life
She said spread your wings my little butterfly"
Girl standing up to her dominant boyfriend
"No matter what you say it won't hurt me
Don't matter if I fall from the sky These wings are made to fly"
By Amelia O'Callaghan
Sunday 14 October 2012
Saturday 13 October 2012
Friday 12 October 2012
Our Chosen Song
After lots of research into Pop genre groups we have decided to create our own Music Video using the song 'Wings' by Little Mix.
By Amelia O'Callaghan
Music Producers in our Genre
Little Mix
Katy Perry is produced by Columbia Records, an American record label owned by Sony Music Entertainment and founded in 1888. She is also produced by Island Records, a record label that was founded by Chris Blackwell and Graeme Goodall in Jamaica. It was based in the United Kingdom for many years and is now owned by Universal Music Group.
Cheryl Cole is also produced by will.i.am music group who also produce POP acts such as Fergie and LMFAO.
By Amelia O'Callaghan
Little Mix are produced by Syco Music. Syco Music has the exclusive right to sign winners and finalists of The X Factor and Britain’s Got Talent which was founded by Simon Cowell in 2002. Distributors for the artists signed to Syco music are Sony Music Entertainment and Columbia/Epic label group. Some POP artists already signed to this label are:
- Leona Lewis
- Cher Lloyd
- Rebecca Ferguson
- One direction
- Olly Murs
Katy Perry
Cheryl Cole
Cheryl Cole is produced by Fascination Records, a UK -based record label owned by Universal Music Group, the label was launched in 2006. It concentrates on a relatively small number of POP acts such as
Kimberley Walsh
Sophie Ellis-Bextor
The Saturdays
Cheryl Cole is also produced by will.i.am music group who also produce POP acts such as Fergie and LMFAO.
By Amelia O'Callaghan
Thursday 11 October 2012
Pop Genre Moodboard
From creating this mood board it is clear to me that the genre of 'Pop' is very colourful and has a rather unusual funky image.
By Amelia O'Callaghan
Wednesday 10 October 2012
Results of Questionaire
By Amelia O'Callaghan
Monday 8 October 2012
Friday 5 October 2012
Wednesday 3 October 2012
Genre Research - Pop
This was created by Siobhan Fox, we each made our own and uploaded them to each others blogs.
Genre Research - Pop
This was created by Bonnie Massey, we each made our own and uploaded them to each others blogs.
Monday 1 October 2012
Describe how your skills in pre-production have improved from AS to A2
RESEARCH AND PRE-PRODUCTION
I believe that my team work and time management has improved since starting Media Studies at GCSE level and has improved even more through the tasks completed in the AS Media course. When planning our film opening at AS level, time management was crucial, not only when filming but when we could all meet up to film. Whilst completing the film opening task, working as a team was very important if we wanted to get things done. Therefore we all learnt to make important contributions and listen to each others ideas. I found I also researched in more depth when finding out information for our film opening, for example I had to research lots about the genre of our film opening and how it would relate to our target audience, we did this by looking at other Romantic films and picking out the typical conventions. We also had to research what the time was like when our film was set (1960s), we had to look at the locations, costumes, hairstyles ect. I feel my computer skills also improved greatly. By creating blog to post our research on I was constantly thinking of different ways to present my research in order to make the Blog more interesting. Using progammes such as Voki made the Blog unique and creative. Before going out to film we had to create a detailed storyboard so we were completely sorted when we went out filming. This I believe was more intense that GCSE Level.
PRODUCTION
When actually completing the tasks involved with AS Media Studies I believe I learnt lots. Due to the fact I was the one being filmed I didn't get much chance to work the camera. Nevertheless I did help set up the tripod and learn about the different setting on the camera. As a group we had to think about 'framing' and what was in the background when filming. From the planning we also had to include the correct shot types. We did also make sure that the lighting of where we were filming was appropriate. One clip was unable to be used due to the position of the sun causing shadows onto the scene. After this we learnt from our mistakes and corrected them. My confidence also improved whilst acting in front of the camera which I feel is an important feature within Media Studies.
POST PRODUCTION
Overall I feel I believe I improved the most on post production. When in year 11 I did do lots of editing but only to a basic level. In the AS task, however, we had to edit our film opening with a lot more skill. I learn how to edit the sound of the clips and change the lighting settings. I discovered how to add 'titles' to the film clip and how to edit the size of the clip itself. After I felt I had improved lots I was able to help others in my group who were still struggling with certain parts of the editing. When we started to edit on the machines, the idea we had didn't work so we had to change how we made the pictures move. After lots of trial and error we finally managed to find a editing trick that allowed us to capture our original idea. Although it took very long and got tedious we managed it in the end and I felt it looked brilliant.
Amelia O'Callaghan
I believe that my team work and time management has improved since starting Media Studies at GCSE level and has improved even more through the tasks completed in the AS Media course. When planning our film opening at AS level, time management was crucial, not only when filming but when we could all meet up to film. Whilst completing the film opening task, working as a team was very important if we wanted to get things done. Therefore we all learnt to make important contributions and listen to each others ideas. I found I also researched in more depth when finding out information for our film opening, for example I had to research lots about the genre of our film opening and how it would relate to our target audience, we did this by looking at other Romantic films and picking out the typical conventions. We also had to research what the time was like when our film was set (1960s), we had to look at the locations, costumes, hairstyles ect. I feel my computer skills also improved greatly. By creating blog to post our research on I was constantly thinking of different ways to present my research in order to make the Blog more interesting. Using progammes such as Voki made the Blog unique and creative. Before going out to film we had to create a detailed storyboard so we were completely sorted when we went out filming. This I believe was more intense that GCSE Level.
PRODUCTION
When actually completing the tasks involved with AS Media Studies I believe I learnt lots. Due to the fact I was the one being filmed I didn't get much chance to work the camera. Nevertheless I did help set up the tripod and learn about the different setting on the camera. As a group we had to think about 'framing' and what was in the background when filming. From the planning we also had to include the correct shot types. We did also make sure that the lighting of where we were filming was appropriate. One clip was unable to be used due to the position of the sun causing shadows onto the scene. After this we learnt from our mistakes and corrected them. My confidence also improved whilst acting in front of the camera which I feel is an important feature within Media Studies.
POST PRODUCTION
Overall I feel I believe I improved the most on post production. When in year 11 I did do lots of editing but only to a basic level. In the AS task, however, we had to edit our film opening with a lot more skill. I learn how to edit the sound of the clips and change the lighting settings. I discovered how to add 'titles' to the film clip and how to edit the size of the clip itself. After I felt I had improved lots I was able to help others in my group who were still struggling with certain parts of the editing. When we started to edit on the machines, the idea we had didn't work so we had to change how we made the pictures move. After lots of trial and error we finally managed to find a editing trick that allowed us to capture our original idea. Although it took very long and got tedious we managed it in the end and I felt it looked brilliant.
Amelia O'Callaghan
Deadlines (Time Management)
Here is the deadlines for which each of our assignments need to be completed by. By sorting out or time management like these I feel it encourages us to get on with things and include everything necessary.
Amelia O'Callaghan
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