By Amelia O'Callaghan
Wednesday, 28 November 2012
Monday, 26 November 2012
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Wednesday, 21 November 2012
Monday, 19 November 2012
Wednesday, 14 November 2012
Monday, 12 November 2012
Shot List
Here are some shots and ideas we could include when filming our music video. We all worked together however drew and wrote down our ideas.
By Amelia O'Callaghan
Monday, 5 November 2012
THEORIST: Stuart Hall
Today we learnt about Stuart Hall - a Media Studies Theorist. Stuart Hall came up with the idea of the Encoding and Decoding theory which consisted of three main concepts each looking at what the director wants and whether that is pushed upon the audience and whether it actually effects their feelings..
The Dominant Reading -
This concept is based on the idea that what the director wants the audience to feel is felt. An example of this would be in the James Bond Films - the director always portrays the antagonist to be evil and usually gives them a feature that is not appealing - therefore the audience feel negative towards the antagonist - a good result for a director aiming for a certain reaction.
The Negotiated Reading -
Within this section the audience usually understand where the director is going when portraying a character however may develop their own feelings and thought of the character that the director did not intend. For example in James Bond Skyfall the antagonist was badly treated and was left with a disfigerment - therefore although the audience are still repulsed by him and know he is evil - they may still feel slightly sorry for him.
The Oppositional Reading -
Oppositional Reading means that the director has intended the audience to feel one way about a character or situation however they feel completely different. For example if the director is trying to make a character seem sad and the audience to pity him whereas the audience find the scene funny and laugh - that would be oppositional reading as the audience have rejected the directors idea.
By Amelia O'Callaghan
The Dominant Reading -
This concept is based on the idea that what the director wants the audience to feel is felt. An example of this would be in the James Bond Films - the director always portrays the antagonist to be evil and usually gives them a feature that is not appealing - therefore the audience feel negative towards the antagonist - a good result for a director aiming for a certain reaction.
The Negotiated Reading -
Within this section the audience usually understand where the director is going when portraying a character however may develop their own feelings and thought of the character that the director did not intend. For example in James Bond Skyfall the antagonist was badly treated and was left with a disfigerment - therefore although the audience are still repulsed by him and know he is evil - they may still feel slightly sorry for him.
The Oppositional Reading -
Oppositional Reading means that the director has intended the audience to feel one way about a character or situation however they feel completely different. For example if the director is trying to make a character seem sad and the audience to pity him whereas the audience find the scene funny and laugh - that would be oppositional reading as the audience have rejected the directors idea.
By Amelia O'Callaghan
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